MARCH 5th -7th, 2027

NEW YORK CITY

Reframing Eyewear’s Place in Fashion + Tech

EYECON 2027 will expand its mission to highlight the next generation of luxury eyewear, which include: emerging designers, visionary retailers, and boundary-pushing creatives—while continuing to honor the legacy of established brands whose craftsmanship and influence have shaped the industry.

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Step into the world of EYECON, where innovation, craftsmanship, and luxury converge. This March, we bring together some of the most prestigious eyewear brands from around the globe for an immersive showcase of design excellence. From heritage houses to visionary newcomers, each brand embodies the artistry and sophistication that define the future of eyewear.

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FEATURED EXHIBITOR

SATO EYEWEAR | EYECON SHOW
A shirtless motocross rider wearing glasses and a helmet resting his arms on his dirt bike with a purple background. SATO AT EYECON 2026
A close-up of a person's collarbone with a necklace holding sunglasses and a sparkly 'S' pendant. SATO AT EYECON 2026
Two individuals posing on a motocross bike with a pink and purple gradient background. The woman in front has red hair, sunglasses, and wears a brown top, while the man behind has a shaved head, sunglasses, and is shirtless. SATO AT EYECON 2026
A shirtless man with sunglasses sits on a green and black motocross bike, facing a woman with long, blonde hair, wearing a revealing black outfit with laces on the sides. They appear to be in a studio with a purple background.
A woman wearing sunglasses and a black lace-up top, with wet skin and hair blowing across her face, in a sunny outdoor setting.
A woman with long blond hair, wearing sunglasses, a black lace-up top, green knee-high socks, and pink motocross boots, sitting on the ground beside a green dirt bike against a blue background.